Privacy Policy

Last updated: 29 August 2026

Reservoir Books operates this website and online store and provides the related products and services available through it (the “Services”). Our store is hosted and powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how Reservoir Books collects, uses, stores and shares personal information when you visit our website, make a purchase, contact us or otherwise interact with the Services.

For the purposes of applicable data protection law, Reservoir Books is the data controller of the personal information described in this policy, except where another organisation, such as Shopify or a payment provider, acts as a controller in its own right.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymous information that cannot reasonably be used to identify an individual.

Depending on how you use our website and Services, we may collect or process:

Contact information, including your name, email address, telephone number, billing address and delivery address.

Order and transaction information, including the books or other items you purchase, return or cancel, your order history and information relating to delivery.

Payment information, including information required to process and confirm your payment and details relating to the payment method and transaction. Payments are processed through Shopify and/or our payment service providers. Reservoir Books does not ordinarily receive or store your complete payment card details.

Account information, where customer accounts are available, including account details, preferences and settings.

Communications, including information you provide when you contact us with a question, request further information about a book, make a return request or otherwise communicate with us.

Device and technical information, including your IP address, browser, device, network information and other technical identifiers.

Website usage information, including information about how you navigate and interact with our website, products and Services.

We may also receive information about your interaction with our store from Shopify and from service providers used to operate the website.

How We Collect Personal Information

We may collect personal information:

Directly from you, for example when you place an order, create an account, subscribe to communications, contact us or provide information through our website.

Automatically, when you visit or interact with our website, including through cookies and similar technologies.

From service providers, including Shopify, payment providers, delivery companies and other organisations that provide services required to operate our business.

From other third parties, where permitted by law and relevant to the operation, security or provision of our Services.

How We Use Your Personal Information

We use personal information for purposes including:

Providing our Services

We use your information to process and fulfil orders, take and confirm payments, arrange shipping, communicate with you about purchases, manage customer accounts where applicable, process cancellations and returns and otherwise perform our obligations to you.

We may also use information about your interaction with our store to remember preferences and improve your shopping experience.

Customer Service

We use your information to respond to enquiries, provide further information or photographs concerning books, resolve delivery or order issues and provide other customer support.

Security and Fraud Prevention

We may use personal information to authenticate transactions, protect our website and customers, identify potentially fraudulent or unauthorised transactions and investigate suspected misuse or unlawful activity.

Improving Our Website and Business

We may use appropriate website and transaction information to understand how customers use our store, assess the performance of our website and improve our products, services and customer experience.

Marketing

Where permitted by law, we may use your information to send information about Reservoir Books, newly available books, news or other material that we believe may be of interest to you.

Where consent is required, we will only send such communications with your consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe facility contained in the message or by contacting us.

Advertising and Personalisation

Depending on the Shopify services and privacy choices applicable to your visit, Shopify and participating third-party services may process information about your interaction with our store to support personalised services or advertising.

Where applicable, you can exercise available privacy and opt-out choices through the controls provided by Shopify and through our cookie and privacy settings.

Legal and Regulatory Purposes

We may use and retain information where necessary to comply with legal, accounting, tax, consumer protection or regulatory obligations, respond to valid legal requests, establish or defend legal rights or enforce our terms and policies.

Lawful Bases for Processing

Where UK or European data protection law applies, we rely on one or more of the following lawful bases.

Performance of a Contract

We process information where necessary to enter into or perform a contract with you. This includes processing an order, taking payment, arranging delivery, communicating with you about your purchase and dealing with cancellations, returns and refunds.

Legal Obligations

We process and retain information where necessary to comply with legal obligations, including taxation, accounting, consumer protection and other regulatory requirements.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Our legitimate interests may include:

operating and improving Reservoir Books and our website;

providing effective customer service;

maintaining appropriate business and transaction records;

protecting our website, business and customers;

preventing and detecting fraud, misuse and security threats; and

understanding the performance and use of our website and Services.

Consent

Where required by law, we rely on your consent for activities such as certain marketing communications, personalised advertising and the use of non-essential cookies or similar technologies.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

The appropriate lawful basis depends upon the particular purpose for which information is being processed.

Cookies and Similar Technologies

Our website uses cookies and similar technologies for functions such as operating the store, remembering preferences, maintaining security, understanding website usage and, where applicable and permitted, advertising and personalisation.

Where required by law, non-essential cookies and similar technologies will only be used in accordance with the choices you make through our cookie or privacy controls.

You can manage applicable choices using the privacy controls made available on our website.

How We Share Personal Information

We do not disclose personal information to third parties except where reasonably necessary to operate our business, provide our Services or comply with law.

This may include sharing information:

With Shopify, which hosts and operates the ecommerce platform used by Reservoir Books.

With payment providers, where necessary to process transactions securely.

With postal services, couriers and shipping providers, where necessary to deliver your order or manage a return.

With service providers, such as providers of website hosting, technology, data storage, analytics, security or customer-support services used in operating our business.

With marketing or advertising services, where applicable and permitted by law and subject to the privacy choices available to you.

Where you request or consent to disclosure, for example where information needs to be supplied to a particular delivery or other service provider at your request.

Where required by law, or where reasonably necessary to establish, exercise or defend legal rights, respond to lawful requests from public authorities, prevent fraud or protect Reservoir Books, our customers or others.

If Reservoir Books or its business assets were transferred to another owner, relevant information may be transferred as part of that transaction subject to applicable law.

Relationship with Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of Shopify-powered services in order to provide and improve those services.

Information submitted through our store may therefore be transmitted to and processed by Shopify and other service providers, including in countries outside the country in which you live.

Shopify may also provide enhanced services that use information obtained from interactions with our store and with Shopify's wider platform. For certain processing carried out for Shopify's own purposes, Shopify may act as a data controller and is responsible for responding to requests concerning that processing.

Further information about how Shopify processes personal information and the privacy rights and controls it provides is available through Shopify's Consumer Privacy Policy and Privacy Portal.

Targeted Advertising and Privacy Choices

Depending on where you live and the services enabled on our store, you may have a right to opt out of the sale or sharing of personal information, or processing for targeted advertising, as those terms are defined by applicable privacy laws.

Where such rights apply, you can exercise them using the privacy controls available through our website or Shopify.

Where supported, Shopify may also recognise the Global Privacy Control signal sent by your browser or device.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

If you follow a link to another website, its collection and use of your information will be governed by its own privacy policy and terms. Reservoir Books is not responsible for the privacy or security practices of websites that we do not operate or control.

The inclusion of a link does not necessarily constitute an endorsement of the third-party website or its content.

Children's Privacy

Our Services are not intended specifically for children and we do not knowingly seek to collect personal information from children.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us so that we can consider an appropriate request for its deletion.

Security

We take reasonable measures appropriate to the nature of our business and the information concerned to protect personal information against loss, misuse, unauthorised access or disclosure.

However, no electronic system or method of transmission can be guaranteed to be completely secure.

Please do not send highly sensitive information, passwords or complete payment-card details to us by unsecured email or other inappropriate communication channels.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for any additional period required for legal, accounting, tax, fraud-prevention or dispute-resolution purposes.

The appropriate retention period varies according to factors such as the nature of the information, the transaction concerned, whether you maintain a customer account and our applicable legal obligations.

When personal information is no longer reasonably required, it will be deleted, anonymised or otherwise dealt with in accordance with applicable law.

Your Privacy Rights

Depending on where you live and subject to applicable legal conditions and exemptions, you may have rights in relation to your personal information.

These may include:

Access: the right to request information about the personal information we hold about you and, where applicable, receive a copy.

Correction: the right to request correction of inaccurate or incomplete personal information.

Deletion: the right to request deletion of your personal information in certain circumstances.

Restriction: the right to ask us to restrict certain processing of your information.

Objection: the right to object to certain processing, including certain processing based on legitimate interests or for direct marketing.

Data portability: the right, in certain circumstances, to receive personal information you have provided to us in a portable format or request its transfer to another organisation.

Withdrawal of consent: where processing is based on your consent, the right to withdraw that consent at any time.

Marketing choices: the right to unsubscribe from promotional communications at any time.

Depending on applicable law, you may also have rights concerning the sale or sharing of personal information and the use of information for targeted advertising.

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right relating to information controlled by Reservoir Books, please contact us using the details below.

For information processed by Shopify as a controller in its own right, you may also exercise applicable rights through Shopify's Privacy Portal.

We may need to verify your identity before fulfilling a request where permitted or required by law.

We will not discriminate against you for exercising a privacy right.

International Transfers

Reservoir Books is based in the United Kingdom, while Shopify and some of the service providers involved in operating our store may process information in other countries.

Where personal information is transferred outside the United Kingdom or European Economic Area and applicable law requires safeguards, recognised transfer mechanisms will be used as appropriate. These may include adequacy regulations or decisions, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or applicable UK Addendum, or other legally recognised safeguards.

Complaints

If you have a concern about how Reservoir Books has collected or used your personal information, please contact us first and we will endeavour to resolve it.

If you are based in the United Kingdom, you also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

If you are based in the European Economic Area, you may have the right to lodge a complaint with the data protection supervisory authority responsible for your country of residence.

These rights are without prejudice to any other legal remedies available to you.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, our website, Shopify's services or applicable legal and regulatory requirements.

When we update this policy, we will publish the revised version on this website and update the “Last updated” date above. Where required by law, we will provide additional notice of material changes.

Contact

If you have questions about this Privacy Policy, our privacy practices or your personal information, or if you wish to exercise an applicable privacy right, please contact:

Reservoir Books
The Coach House, Skardon Place, Plymouth, United Kingdom PL4 8HA

Email: hello@reservoirbooks.store
Telephone: +44 7875 532874

For the purposes of applicable data protection laws, Reservoir Books is the data controller of personal information processed by Reservoir Books as described in this policy.